Why Launch Date is important for the Forecast Calculation
Shelf Planner uses different algorithms for different products.
One of the main drivers for calculating the forecast for a product, is the amount of weeks a product has been active. We use the product’s lifecycle to determine the appropriate forecast.
For example, an item that is launched 3 weeks ago, typically has a different sales pattern than an item that has been in the store for many years.
WooCommerce allows you to publish a product at any given time. As shown in the example below, the status for the product is ‘published’ and the publish date is set to Oct 19, 2020:
By default, we use the ‘Publish Date’ as the Product Launch Date (1).
The Product Launch Dates determines which algorithm the engine is using to calculate the forecast for the product.